Field Notes

What we learned building things.

Things we noticed, built, and figured out along the way.

Case StudyMar 2025

How We Rebuilt a Kitchen Showroom's Website and Tripled Their Leads

A real account of how a full website rebuild and local SEO strategy for Infocus Kitchen & Bath in NJ delivered 3× more consultation requests in 6 weeks.

Read the full story →

Dark analytics dashboard with glowing amber search trend lines and bar charts

Business TipsFeb 2025

5 SEO Mistakes Small Businesses Make (And How to Fix Them)

The 5 most common SEO mistakes in small business websites and the specific fixes that move the needle on Google — without hiring an agency.

Dark smartphone floating in space with glowing amber app interface

App DevMar 2025

When Does a Custom App Actually Pay for Itself? The Honest Math.

The honest math on when a custom app makes financial sense vs off-the-shelf software — with real examples and ROI calculations.

Abstract network of glowing amber nodes and connecting lines on near-black background

Build LogApr 2025

Building Lead Scraper in Public: Week 1 Update

ANASYNCH's build log for Lead Scraper — a no-code B2B lead engine pulling verified contacts from Google Maps, LinkedIn, and 12+ sources. Week 1 update.

Dark game controller with subtle orange ambient lighting and deep black background

DevlogMay 2025

Why We're Building Mobile Games (And What We're Actually Making)

ANASYNCH is building three mobile game titles in public — why we're making them, what's wrong with most mobile games, and what we're actually building.