Field Notes

What we learned building things.

Things we noticed, built, and figured out along the way.

Case StudyMar 2025

How We Rebuilt a Kitchen Showroom's Website and Tripled Their Leads

A real account of how a full website rebuild and local SEO strategy for Infocus Kitchen & Bath in NJ delivered 3× more consultation requests in 6 weeks.

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Business TipsFeb 2025

5 SEO Mistakes Small Businesses Make (And How to Fix Them)

The 5 most common SEO mistakes in small business websites and the specific fixes that move the needle on Google — without hiring an agency.

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App DevMar 2025

When Does a Custom App Actually Pay for Itself? The Honest Math.

The honest math on when a custom app makes financial sense vs off-the-shelf software — with real examples and ROI calculations.

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Build LogApr 2025

Building Lead Scraper in Public: Week 1 Update

ANASYNCH's build log for Lead Scraper — a no-code B2B lead engine pulling verified contacts from Google Maps, LinkedIn, and 12+ sources. Week 1 update.

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DevlogMay 2025

Why We're Building Mobile Games (And What We're Actually Making)

ANASYNCH is building three mobile game titles in public — why we're making them, what's wrong with most mobile games, and what we're actually building.

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