Custom App Development
Your app idea deserves better than a no-code builder.
Bubble, Glide, and AppSheet are great for simple tools. But if your business needs a real app — one that's fast, custom, scalable, and works the way your team works — those tools will hit their ceiling fast. We build the real thing.
When It's Worth It
When does a custom app actually pay off?
The answer is almost always the same: when the problem you're solving is specific to your business and no off-the-shelf tool handles it well — or when combining multiple tools is costing you more in time and frustration than a custom solution would cost to build.
You have a manual process eating hours of staff time every day
→ Calculate the cost: hours per day × 250 working days × hourly rate. That number is usually the ROI justification.
You're paying for 3+ tools that don't talk to each other
→ Manual data entry between systems is one of the most common and most fixable business inefficiencies we see.
Your workflow is genuinely unique to your business
→ There's no off-the-shelf solution because nobody built your specific workflow yet. That's our job.
Real example
The Kitchen App
We built our own restaurant kitchen display system because every existing solution required proprietary hardware, was priced for enterprise chains, and didn't match how independent restaurant kitchens actually work.
Our first client was spending $1,400/month on older systems that half-solved the problem, plus an estimated $1,500/month in labour lost to miscommunication between stations.
MVP cost: ~$8,000. Break-even: under 3 months. That's real ROI.
What We Build
What kind of apps do we build?
Business Operations Apps
Internal tools that replace spreadsheets, WhatsApp threads, and paper-based processes. Inventory tracking, staff scheduling, job management, and workflow automation — built for how your team actually works.
Customer-Facing Mobile Apps
iOS and Android apps that give your customers a premium experience. Order tracking, loyalty programmes, booking flows, account management — your brand, your logic, no generic template.
Restaurant & Hospitality Tech
Kitchen display systems, order management, table-side ordering, reservation flows, and staff communication tools. We understand the specific chaos of food service operations.
On-Demand & Marketplace Apps
Two-sided platforms connecting customers with service providers. Real-time availability, booking, payment, review systems, and provider dashboards.
E-Commerce & Product Apps
Mobile shopping experiences with product catalogues, cart, checkout, order tracking, and push notifications. Integrated with your existing inventory and fulfilment.
Field Service Apps
Apps for teams that work on-site. Job assignment, route optimisation, client sign-off, photo documentation, invoicing, and offline capability for areas with poor signal.
Our Process
From idea to App Store in 30 days.
For a focused MVP. Larger products take longer — we'll scope it before we commit to a timeline.
Discovery
We run a structured discovery session. You walk us through your workflow in detail. We ask specific questions: who uses this, what decisions does it need to support, what does success look like, what definitely doesn't need to be in the first version. We leave with a clear feature list.
Design
Wireframes first — low-fidelity screens showing every flow and interaction. You review and approve the logic before we spend time on visuals. Then high-fidelity UI design in your brand. One round of revisions included.
Build
We build in sprints, sharing progress every 3–4 days on a preview build. You can test on your own device. We build the backend, the mobile app, and any integrations (payments, notifications, third-party APIs) simultaneously.
Test
Quality assurance across multiple devices, OS versions, and network conditions. Performance testing. Security review. Edge case testing. We break it before your users do.
Launch
App Store submission (Apple) and Google Play submission. Store listing copy and screenshots prepared. Review times vary — Apple typically takes 24–48 hours, Google 2–3 hours. We manage the process start to finish.
Honest Pricing
What does a custom app cost?
Tight MVP
from $4,800
One core workflow. Two user roles. Basic analytics. Works on one platform (iOS or Android). No complex integrations. Deployed in 30 days.
Best for
First-time app builders, internal tools, proof of concept
Full MVP
from $9,500
Complete core product. iOS + Android. User authentication. Push notifications. One key third-party integration (payments, maps, etc). Admin dashboard. Deployed in 45–60 days.
Best for
Customer-facing apps, service businesses, marketplaces
Full Product
from $18,000
Everything in Full MVP plus: multiple integrations, complex business logic, multi-role permissions, advanced analytics, API for future scaling. Timeline: 60–90 days.
Best for
Growing businesses, investor-ready products, complex workflows
These ranges are genuine starting points based on our experience. The exact cost depends on complexity. We scope every project before committing to a price — no surprises.
Common Questions
Everything you need to know before starting.
Scope your app project
Describe your app idea.
Takes 90 seconds. We scope it, estimate the cost, and tell you exactly how we'd build it.
What best describes what you need?
Have an app idea? Tell us about it.
We reply to every project brief within 24 hours. If we're not the right fit, we'll tell you who is.